We all make rapid value judgements about who we see, or what we see, good, bad or indifferent. Those rapid moments of perception are partly based on our memory of a given experience or collection of them.
With an ever-growing sea of branded communication from competing brands, it is easy to get lost in the common claims that those brands are making on a regular basis. You and fifty other brands at a time are the best at customer service, or have the best selection, or the best quality. The same predictable stock photography and video show up again and again as proof of all those claims.
Yawn…your brand was just forgotten…it faded into the desert of the common…
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