We all make rapid value judgements about who we see, or what we see, good, bad or indifferent. Those rapid moments of perception are partly based on our memory of a given experience or collection of them.
With an ever-growing sea of branded communication from competing brands, it is easy to get lost in the common claims that those brands are making on a regular basis. You and fifty other brands at a time are the best at customer service, or have the best selection, or the best quality. The same predictable stock photography and video show up again and again as proof of all those claims.
Yawn…your brand was just forgotten…it faded into the desert of the common…
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GRIPPE delivers high performance branding and design to Performance QSA
/in Branding, Visualization /by fgrippeWe’ve been working with Performance QSA to take their brand to the next level and we’ll have the story posted soon that explains some of the work we did from video production to collateral. Check back to learn more about this and other projects.
Beauty is more than skin-deep when it comes to brands.
/in Branding, Visualization /by fgrippeWe all make rapid value judgements about who we see, or what we see, good, bad or indifferent. Those rapid moments of perception are partly based on our memory of a given experience or collection of them.
With an ever-growing sea of branded communication from competing brands, it is easy to get lost in the common claims that those brands are making on a regular basis. You and fifty other brands at a time are the best at customer service, or have the best selection, or the best quality. The same predictable stock photography and video show up again and again as proof of all those claims.
Yawn…your brand was just forgotten…it faded into the desert of the common…
Read more